Arbor Education

Arbor Education

Design an innovative educational brand

What we did
Brand design
Brand campaign

A socially-minded edtech startup on a mission to improve the delivery of education using real-time data and benchmarking analytics.

As the Arbor proposition gained traction and the team grew, as did the need to expand Arbor’s marketing materials and ensure consistency across the brand.

A deep-dive was done into how the brand was being used and a competitor analysis was conducted to understand where the brands identity sat in the edtech space.

We identified a need to understand how the brand evolved visually beyond a logo, set of colours and a typeface when communicating the brand and its purpose. We created brand guidelines that played on Arbor making a positive impact on the education sector.

A series of print and digital templates were created for the Arbor team to use to create brochures and leaflets to engage prospective new clients and for email marketing campaigns.

Following a successful roll out, the digital and print campaign was used to nationally launch newly developed product, Arbor Insight.

Arbor Education
Carefully considered guidelines convey the identity rules.
Arbor Education
The full printed brand stationary set.
Arbor Education
Arbor Education
The brand identity applied to printed merchandise.

Want to work with us?

Fill out my online form