Design an innovative educational brand
A socially-minded edtech startup on a mission to improve the delivery of education using real-time data and benchmarking analytics.
As the Arbor proposition gained traction and the team grew, as did the need to expand Arbor’s marketing materials and ensure consistency across the brand.
A deep-dive was done into how the brand was being used and a competitor analysis was conducted to understand where the brands identity sat in the edtech space.
We identified a need to understand how the brand evolved visually beyond a logo, set of colours and a typeface when communicating the brand and its purpose. We created brand guidelines that played on Arbor making a positive impact on the education sector.
A series of print and digital templates were created for the Arbor team to use to create brochures and leaflets to engage prospective new clients and for email marketing campaigns.
Following a successful roll out, the digital and print campaign was used to nationally launch newly developed product, Arbor Insight.