Black Cultural Archives

About
The BCA is the UK’s first national Black heritage centre, on a mission to rewrite British history.

Brief
To define the BCA’s communications strategy and create and launch an ongoing campaign that showcases this unique organisation to the nation.

Answer
Working closely with both the management team and youth council to carefully navigate the sensitive subject matter, we created the brand line “Explore. Learn. Inspire”. The brand line clearly positions the BCA as an institute for learning and inspiration that’s open to all. We built on these foundations with a multimedia launch campaign in print and pixels. In the same year, we launched the Black History Month Every Day of the Year campaign. We then worked across the marketing, learning and programming departments to create both internal and external communications in the years that followed.

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BCA launch poster.

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Black History Month social media campaign.

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Black History Month newspaper advert.

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Prince Charles & Camilla in front of the History of Black Britain timeline.

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Image from Staying Power exhibition.

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Staying Power exhibition signage.

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Staying Power exhibition window vinyl.

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Rastafari in Motion exhibition window vinyl.

www.bcaheritage.co.uk

Black Cultural Archive Team: Creative Designer: David Bushay, Oscar Park, Alex Lewis; Creative Writer: Miles Byrd; Creative; Artist: WillKay Director: Scott Leonard