Make Shift

About
Make Shift (MS) is an investment, architectural and management organisation that pioneers social change by creating places and connections that inspire community, creativity and enterprise.

Brief
To name and create a brand for the new parent company of Pop Brixton. To create the new brand’s visual and verbal identity, and develop a cohesive set of guidelines for both internal and external use, with assets that could be easily implemented across multiple sites.

Answer
The name had to be versatile, ownable and quickly understood without any ambiguity. The name Make Shift emerged early in the process. The identity for the chosen name had to reflect the brand’s positive, pop-up nature and be versatile enough for anyone to use. We avoided any complicated or expensive iterations of the identity; the materials for stationery incorporated dye-cut waste from the site, such as used packaging, wood or metallic off-cuts.

Make Shift Monogram

Monogram

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Handmade brand guidelines

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Business cards laser cut from found site materials.

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Tape design

Small Canvas Tote Bag MockUp Low Res

Tote Bag

MAKE SHIFT WALL IMAGE 2 Low Res

Event posters for Peckham Levels.

MAKE SHIFT WALL IMAGE 1 Low Res
MakeShift Website Mock 01

Desktop website created by Make Shift design team.

MakeShift iPhone X Mock 02

Mobile website created by Make Shift design team.

MakeShift iPad Air 2 Mock 01

Tablet website created by Make Shift design team.

www.wearemakeshift.co.uk

Make Shift: Creative Designers: Oscar Park, David Bushay & Flo Fairweather; Creative Director: Scott Leonard