Make Shift

Make Shift

Evolving the practice of placemaking

What we did
Brand strategy
Brand design
Brand campaign

A design, build and manager of public ‘meanwhile spaces’ in London, most notably South London’s Pop Brixton and Peckham Levels.

Pioneers in social change, the management team, investors, The Collective and architect, Carl Turner approached Champion to name and create a brand for the parent company of Pop Brixton, its visual and verbal identity, and to develop a cohesive set of guidelines with assets that could be easily implemented across multiple sites.

The name needed to be versatile, own-able and quickly understood without any ambiguity. The identity for the chosen name had to reflect the brand’s positive, pop-up nature and be versatile enough for anyone to use, with the Make Shift name emerging early on in the process. We avoided any complicated or expensive iterations of the identity; with the materials used incorporated from dye-cut waste from the site.

The brands identity and the Make Shift launch was a success, with the team gaining traction in acquiring more meanwhile spaces across more London boroughs.

Make Shift
The entrance to Makeshift’s second project - Peckham Levels.
Make Shift
The reception area of Peckham Levels.

“Champion Agency were a real asset. They helped us strategically bring together multiple stakeholders, to create a dynamic brand that remains relevant as we grow and has been successfully used across multiple projects.”

 James Leay – Managing Director, Makeshift

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Peckham Levels level 1 wayfinding.
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Peckham Levels level 2 wayfinding.
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Communal food court in Peckham Levels.
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The Greenhouse at Pop Brixton.
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Handmade Makeshift brand guidelines.
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Site communications collateral promoting events.
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Site communications collateral promoting the ethos.
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Makeshift responsive mobile site.
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Makeshift responsive tablet site.
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Business cards laser cut from found surplus site materials.

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