One Tech is a female and BAME founder entrepreneurship programme. They are driving conversation and action, by connecting and supplying under-represented entrepreneurs with mentoring and access to investment.
To name and build a powerful brand that connects with the female and BAME talent and lays the foundations for the ‘diversity in tech’ programme up to 2020 and beyond.
The identity was co-created through research inspired workshops. Diversity and representation were integral to the brand, carefully balancing the aesthetics and verbal identity – ‘changing the face of start-ups’ to champion game changing tech founders.