OneTech

About

One Tech is a female and BAME founder entrepreneurship programme. They are driving conversation and action, by connecting and supplying under-represented entrepreneurs with mentoring and access to investment.

Brief

To name and build a powerful brand that connects with the female and BAME talent and lays the foundations for the ‘diversity in tech’ programme up to 2020 and beyond.

Answer

The identity was co-created through research inspired workshops. Diversity and representation were integral to the brand, carefully balancing the aesthetics and verbal identity – ‘changing the face of start-ups’ to champion game changing tech founders.

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