Producers Direct

Producers Direct

Increasing the value of food on all our tables

What we did
Brand strategy
Brand design
Brand campaign

An NGO led by a global network of 600,000+ farmers across East Africa and Latin America.

On a mission to provide opportunities for farmers to transform their farms into sustainable businesses, Producers Direct wanted to empower farmers to develop innovative solutions to the challenges they faced.

Desk research was carried out to understand how data can be of value to farmers, with a stakeholder workshop session to validate our findings and understand the digital usage and needs of farmers. Via an impact mapping process and a trip to Kenya, we identified the main challenge – logging profit and loss records and cash flow management.

A tiered-access data dashboard was created, identifying and mapping local farming trends to inform investment choices. Following the data dashboard, we worked with producer organisations, the board of trustees, partners and investors to rename and create the new brand, Producers Direct. The multilingual brand identity was accompanied by a set of guidelines and templates, with assets that could be easily implemented by all.

The rebrand inspired great confidence, fuelling Producer Direct’s to create and launch its own product range in East Africa.

Producers Direct
Producers Direct
Comparing annual data streams with assessments learning.
Producers Direct
Past data is used to lead future facing resilience ambitions.

“Champion’s strong technical ability has been matched by an unending patience and enthusiasm – taking time to truly understand the complexity of our work, and the diversity of the network across multiple languages and geographic locations.”

Claire Rhodes – CEO, Producers Direct

Producers Direct
The primary visual and verbal identity.
Producers Direct
The primary identity with the brand line in English, Spanish and Swahili.
Producers Direct
The easy to apply modular graphical design system.
The Producers Direct website functionality and animations.
Producers Direct
The accessible design templates allowed everyone to design reports.
Producers Direct
The visual language allowed for multiple narratives to work together.
Producers Direct
Peruvian Producer Organisation welcomes the new identity.
Producers Direct
Peruvian Centre of Excellence incorporating the new identity.
Producers Direct
Producers Direct
Icon for dollars invested.
Producers Direct
Icon for inclusive farmer.
Producers Direct
Icon for supply chain access.
Producers Direct
Centre of Excellence farming guidance poster template.
Producers Direct
Farmer made signage Peru.
Producers Direct
Co-branded Instructor Farmer Peru.

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