Reprezent

About
Reprezent is a social enterprise that trains young people in media and runs the UK’s only FM radio station presented by under-25s.

Brief
To rebrand Reprezent, uniting both the media training, radio and enterprise elements of the company and positioning them as a credible and dynamic organisation.

Answer
After working closely with Reprezent’s management and youth team to define its ethos and mission, ‘opportunity’ emerged as a key component of the brand. This insight led to the ‘breaking out of the box’ identity, which can be dynamically customised to work with specific shows, events or sponsors. Reprezent’s new website, app, internal and external communications all reflect the brand line we created: ‘The Sound of Young London’.

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Die-cut business card.

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Sticker in NYC.

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Branded recording studio.

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Prince Harry & Megan Markle visiting Reprezent in Brixton.

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Branded breakout space

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Poster for music event ‘At the Nines’, Peckham.

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Poster for Jamie XX ‘Night & Day’ music event.

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Homepage promoting Gorillaz take over.

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Homepage promoting Prodigy take over.

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Sidebar menu and listen live feature.

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Adaptable social media templates for artists & presenters.

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www.reprezent.org.uk

Reprezent Team: Creative Designer: Oscar Park, David Bushay, Alex Lewis, Hannah Tyson, Yasmin El-Amery; Creative: WillKay; Creative Writer: Miles Byrd; Creative Direction: Scott Leonard. Director of Photography: Chris Segar; Director & Motion Graphics: Josh O’Leary.