The Sense Network is a diverse, future-focused, global community who want to collaborate with brands and innovators to accelerate their market learning and fuel their creative development.
Create a cohesive brand ecosystem for Sense Worldwide and The Sense Network that was flexible enough for future growth and showcased the strength of creative intelligence.
Key to the visual identity was the ubiquitous Post-it note. Stuck all over walls and hastily scribbled on in meetings. It symbolises the coming together of new ideas. The new identity is an evolution of their previous one, updated with a brighter colour scheme and clean typographic treatment offset with the CEO’s own marks and handwriting.