Union Cycliste International

About
The Union Cycliste Internationale (UCI) is the world’s governing body for cycling. It oversees cycling events from the Tour de France to the Olympics.

Brief
To create a set of inspiring annual publications which reflected the UCI’s new, forward-facing direction while working within their existing brand framework.

Answer
The yearbooks and annual reports presented the organisation in a dynamic way, while simply communicating complex statistics, data and facts. We used emotive and impactful imagery and subtly incorporated the brand colours. We pushed the yearbooks to oversized formats, showcasing the images in their full glory. Designed in both English and French, readers could open the report from the relevant cover to see their language first. We were then invited to tender to rebrand the organisation.

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Detail of inside cover of yearbook.

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Yearbook, stickers & pack

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Annual Report

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UCI Concept logo.

www.uci.ch

UCI Team: Creative Designer: Oscar Park, David Bushay, Alex Lewis; Typesetter: Stephanie Bell, Stephanie Thieullent; Creative Director: Scott Leonard