Virgin Start Up


Virgin StartUp (VSU) is a not-for-profit organisation that offers government-backed start-up loans that come with over 40 years of wisdom and expertise.


The VSU team had been busy improving the prospects of British start-ups during their first three years. Now, they needed to revisit and update the brand. They asked us to carry out a full brand audit and to use what we learnt to develop a new brand direction across a series of communication deliverables.


We spent a day interviewing every member of the team to unlock their why, how and what. We re-worked every piece of communication from the perspective of the start-up entrepreneur – talking to them as fellow entrepreneurs, and never sugar-coating tough facts, or pretending it was easy. The outcome was a powerful set of communications that are relevant to the entrepreneur and effectively explain both VSU and its offering.

Richard Branson

Champion’s creative director, Scott Leonard & Richard Branson delivering a branding masterclass.

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Poster: the daily journey of an entrepreneur.

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Poster: sharing the realities of starting up a business.

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Poster: showing the positive nature of risk.

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Poster: identifying the role of Virgin Start-Up in developing the business.

Peoples Posters Team: Creative Designer: David Bushay; Creative Writer: Charles Olafare; Creative Director: Scott Leonard