Re-banding the UK’s finest entrepreneurial brand
The not-for-profit part of the Virgin Group helping entrepreneurs in England to make their business idea a reality.
Following three years of successfully improving the prospects of British start-ups, Virgin StartUp wanted to continue to be the go-to brand for entrepreneurs by revisiting and updating its brand.
A full brand audit was carried out to develop a new brand strategy. A day was spent interviewing members of the team to understand the collective ambitions for the brand. Every piece of communication was re-worked to be from the perspective of the start-up entrepreneur – talking to them as fellow entrepreneurs, and never sugar-coating tough facts, or pretending the journey was easy.
The outcome – powerful communications that is relevant to the entrepreneur and effectively explains both Virgin StartUp and its offering. To date, and with the new branding in full effect, Virgin StartUp have successfully helped 11,000+ entrepreneurs to start and scale a business.
“Every piece of communication was re-worked to be from the perspective of the start-up entrepreneur – talking to them as fellow entrepreneurs and leading on to the developed of the Virgin StartUp Masterclass series.”
ANDY FISHBURN – CEO, VIRGIN STARTUP