Virgin StartUp

Virgin StartUp

Re-banding the UK’s finest entrepreneurial brand

What we did
Brand strategy
Brand design
Brand campaign

The not-for-profit part of the Virgin Group helping entrepreneurs in England to make their business idea a reality.

Following three years of successfully improving the prospects of British start-ups, Virgin StartUp wanted to continue to be the go-to brand for entrepreneurs by revisiting and updating its brand.

A full brand audit was carried out to develop a new brand strategy. A day was spent interviewing members of the team to understand the collective ambitions for the brand. Every piece of communication  was re-worked to be from the perspective of the start-up entrepreneur – talking to them as fellow entrepreneurs, and never sugar-coating tough facts, or pretending the journey was easy.

The outcome – powerful communications that is relevant to the entrepreneur and effectively explains both Virgin StartUp and its offering. To date, and with the new branding in full effect, Virgin StartUp have successfully helped 11,000+ entrepreneurs to start and scale a business.

Virgin Start Up
The Entrepreneurial Day poster – a rollercoaster from start to finish.

“Every piece of communication was re-worked to be from the perspective of the start-up entrepreneur – talking to them as fellow entrepreneurs and leading on to the developed of the Virgin StartUp Masterclass series.”

ANDY FISHBURN – CEO, VIRGIN STARTUP

Virgin Start Up
The Truth About Start-ups poster – honest entrepreneurship appraisal.
Virgin Start Up Poster
The Two Sides of Risk poster – always strive for the positive outcome.
Virgin Start Up Poster
Your Business is Your Business poster – let’s agree the deal upfront.
Virgin Start Up Badge
The Virgin StartUp club pin badges.
Virgin Start Up Badge
Virgin Start Up Badge
Virgin Start Up Badge
Virgin Start Up Badge
Virgin Start Up Badge
Richard Branson Virgin Start Up Scott Leonard
The key visual introduces every event.
Richard Branson Virgin Start Up Scott Leonard
The branding masterclass with Sir Richard Branson.

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