Ambitious changemakers Reprezent, whose alumni include Stormzy and Jamz Supernova, were already a well-known south London radio station. The next step was to become a national youth platform capable of attracting global partnerships. We worked with leadership and youth teams to develop a brand strategy, and create then apply a new visual and verbal identity. This collaborative approach gave everyone ownership of the brand. As a direct result, Reprezent attracted new partnerships with Napapijri, Converse, Adidas and Nike.