Helping to secure high-end consumer traction
A cold-pressed juice brand on a mission to reset the associations attached to raw juice by carefully selecting ingredients for their effect on the body and health-giving properties.
New to the saturated wellness space, Botanic Lab needed a brand identity that stood out and helped the brand enter the high-end retail market.
We worked closely with award-winning image maker, Luke Forsythe to design a creative campaign that showed off the best side of each beverage.
The cold pressed drinks were married with accessories and environments that amplified their curated ingredients, with the packaged bottles partnered by emotive human interactions.
The typography treatment of each flavour reflected the rich and complex nature of the drink, with a playful nod to the sophisticated nature of the brand through the product description of ‘raw adult soft drink’.
The campaign led to Botanic Lab successfully being stocked in luxury department store, Harrods.