Increasing the value of food on all our tables
An NGO led by a global network of 600,000+ farmers across East Africa and Latin America.
On a mission to provide opportunities for farmers to transform their farms into sustainable businesses, Producers Direct wanted to empower farmers to develop innovative solutions to the challenges they faced.
Desk research was carried out to understand how data can be of value to farmers, with a stakeholder workshop session to validate our findings and understand the digital usage and needs of farmers. Via an impact mapping process and a trip to Kenya, we identified the main challenge – logging profit and loss records and cash flow management.
A tiered-access data dashboard was created, identifying and mapping local farming trends to inform investment choices. Following the data dashboard, we worked with producer organisations, the board of trustees, partners and investors to rename and create the new brand, Producers Direct. The multilingual brand identity was accompanied by a set of guidelines and templates, with assets that could be easily implemented by all.
The rebrand inspired great confidence, fuelling Producer Direct’s to create and launch its own product range in East Africa.