Over 4 in 5 tech company investments in the UK are to white male teams. Entrepreneurial changemakers Capital Enterprise, with support from the Mayor of London and funding from JP Morgan, set out to tackle this inequality. But, they needed a powerful brand. Through a series of workshops, we came up with the inclusive name OneTech. We then created a vibrant visual and verbal identity and amplification guidelines. With our help, the organisation reached its intended audiences and surpassed all targets to raise £15m of funding in year 1.